Yes, definitely! Make sure the question is contextualized to the goals of your brand. Facebook could still be worth the investment if you're measuring your business' overall performance based on social media metrics. Some of these metrics would include, but are not limited to: Reach; Post Engagement Rate, or; Interactions.

The answer depends if you’re using effective Facebook digital marketing techniques. Ill-conceived and uninspired Facebook ads will usually be dismissed by users as just another advertisement to scroll by on their screens. Facebook marketing allows you to create content that engages your audience more personally. Developing this kind audience-targeting content helps you build a community of loyal customers that helps bolster your brand identity.

A website conversion refers to the success rate of your audiences in accomplishing predetermined responses in your website. This refers to customers filling out a form, clicking a specific button, or sharing your content on social media. Facebook does help you increase website conversions but you should also be wary of changes in different devices that could affect your website’s performance. For example, changes brought by an iOS update in Apple smartphones could affect tracking pixels that measure crucial analytics for your ad such as page views.

Yes. Facebook even encourages you to study your page’s analytics to assist you to develop better approaches in your advertising. The key here is learning how to ask the right questions and answering them with accurate data points in your analytics. Once you are able to identify these, you can then outline actionable items you can address.

A website conversion refers to the success rate of your audiences in accomplishing predetermined responses in your website. This refers to customers filling out a form, clicking a specific button, or sharing your content on social media. Facebook does help you increase website conversions but you should also be wary of changes in different devices that could affect your website’s performance. For example, changes brought by an iOS update in Apple smartphones could affect tracking pixels that measure crucial analytics for your ad such as page views.

Content fatigue is exactly what the term suggests. It refers to the overwhelming feeling of your audiences in their overall usage of social media across different platforms. It happens when users are bombarded with information and advertisements that they do not have time to process. Content fatigue spells trouble with your brand since they may already be exhausted from other contents even before they come across your Facebook ad. A great way to address this is to develop more engaging and tailored content that tugs a more personal response to your audience. Mixing up the density of your content is a smart move. Users wouldn’t always have the time to read lengthy blogs even if they are well-written. It’s also essential to time your content. When does your audience expect you to release another advertisement? When is the window of time that audiences immediately view your advertisement according to your analytics?

Effective CTAs or Call-to-Action leads your audience to successfully perform a particular response such as sign up for a newsletter or share your advertisement. Knowing where to place your CTAs will help your content receive more responses. A CTA placed after your content is an old-school technique that follows the AIDA framework. AIDA refers to Attention, Interest, Desire, Action. The purpose of this digital marketing strategy is to invite your audience to perform an action after perusing your content that they find suitable for them. This technique immerses your audience with the services that you offer which compels them to act positively towards it. This means that they respond to your advertisement because they know what they’ll be getting. It doesn’t feel like click bait. However, not everyone has the time to peruse your content before actually doing something about it. That is why an alternative is to place the CTA in the AD material itself.